This project is Brand Character Design. Kaset Samkler Shop is an OMNI channel for Thai farmers. They help all Thais with their quality product to improve soil quality. After harvesting crops the soil needs some time to recover like the human body. Freego (ฟรีโก้) is the superior product that has beneficial chemicals to help the soil to become steady and ready for the next phase of planting.
DAMDEE & AI DIN
The main character has made magic to the soil with his knowledge. The secondary character represents a characteristic of rotten soil but meanwhile can develop into the best planting soil.
We help our client come up with the character's story background. The branding color and character profile have to be related to the real soil. We research and recreate the character Uncle Damdee and his nephew Ai Din to become a representative of the soil in the Northeast area of Thailand.
The process of character development was thinking through how this character will make a real human mascot and also merchandising. We did give some ideas to our client of how the design could be if they put them on the digital screen and printed advertisement.
This is step by step of “How to make a Brand Character Design.”
- Find the references.
- Sketch
- Develop the background story of the character: Main Character will represent the brand
- Develop the secondary character and secret character behind the story. : Secondary characters will represent the customers.
- Profile characters and colors
- Main action related to character design.
English 
Thai